Tracy Guarino is a technology executive, entrepreneur and investor with deep experience building and scaling complex businesses where trust, security and execution matter.
Tracy Guarino: Technology Executive, Entrepreneur & Investor
Strategic Leadership at the Intersection of Technology and Scale
Tracy Guarino's advisory spans board governance, technology risk, capital strategy and scalable operating models across luxury fashion and premium consumer platforms. Tracy regularly engages with policymakers and regulatory bodies on AI governance, most recently contributing formal expert feedback for the EU AI Act, the European Union's first legal framework for AI.
She works alongside founders, executives and boards as an independent director and technology board advisor.
Tracy Guarino is a Vanderbilt University alumna with an Executive MBA from the Owen Graduate School of Management. In addition, she is a Certified Public Accountant and recipient of the Committee of 200 Luminary Award.
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Impact
Across Global
Industries
Defense Technology Expertise
Tracy Guarino previously built and sold ForceX, a defense technology company specializing in Intelligence, Surveillance and Reconnaissance (ISR), Target Tracking and Locating (TTL) software and aerospace technology used by U.S. military and federal government units. Under her leadership, ForceX scaled its defense-grade software substantially, resulting in a billion-dollar stock sale and acquisition by a major defense contractor.
Tracy brings a defense grade mindset to environments where reliability, precision and accountability are nonnegotiable. She now applies this operating discipline to proactively protecting innovation in fashion and luxury, where governance and oversight failures increasingly hold lasting commercial repercussions.
Fashion Technology Leadership
Today, she serves as President and Board Director of Whering, a global fashion technology platform with over 10 million users. Tracy backed the platform in 2022 with the early conviction that AI in fashion would soon be consequential if paired with rigorous technology governance, and that it needed someone with her background to help shape it.
She was part of the team that brought eBay Ventures and Google AI Futures Fund to the table, successfully securing a $7 million seed round investment for the company. Whering's wardrobe intelligence and digital infrastructure redefines how people engage with their closets and brings AI driven personalization to an international user base.
Active Networks
Serving as a Friends of the Council of Fashion Designers of America (CFDA) member, Tracy is a selected industry leader for the CFDA Fashion Awards Guild. This group’s votes help determine the recipients of the CFDA Fashion Award, one of the industry’s highest honors for fashion designers.
Her expert insights are published in Forbes as a member of the Committee of 200 (C200) and in Inc. Magazine as a part of the Inc. Leadership Forum, two organizations consisting of the world’s most successful entrepreneurs and corporate leaders.